Can beneficiary-facing marketing materials developed by a Third-Party Marketing Organization be reviewed by just one MA organization before submission to CMS?

The correct answer is that beneficiary-facing marketing materials developed by a Third-Party Marketing Organization need to be reviewed by the MA organization before they are submitted to CMS. Only one MA organization should be involved in this review process.

This approach is in place to ensure that the marketing materials are consistent, compliant with CMS guidelines, and tailored to the specific marketing strategy of that MA organization. Having a single entity review the materials streamlines the approval process and helps ensure that the messaging aligns with the goals and compliance standards of the organization responsible for the plan. It also minimizes the risk of confusion or discrepancies that could arise if multiple organizations were to review the same materials.

Materials developed for multiple plans often require coordination among different MA organizations, but the original question specifically pertains to the review process by just one entity. Therefore, only one organization's review is necessary before submission, assuming their compliance standards are met.