For effective communication, which two pieces of member information should be collected during enrollments?

Collecting the email address and mobile phone number during enrollments is essential for effective communication with members. The email address serves as a reliable means to send important updates, newsletters, and official communications that can be easily accessed at the member's convenience. Meanwhile, having a mobile phone number enables timely communication via texts or calls, which can be crucial for reminders, urgent announcements, or changes in the member's plan or benefits.

Both pieces of information are versatile and support varied methods of outreach, making it easier to ensure that members stay informed and engaged with their healthcare services. This approach aligns well with modern communication preferences, where digital channels are increasingly favored for their immediacy and convenience, enhancing overall member satisfaction.

In contrast, other options may have limitations—such as focusing solely on home address or Social Security number, which does not facilitate real-time communication.